SPEAKERS
Jenny Locklin, Pete Mohr
Jenny Locklin 00:00
Maybe you want them to think something, you want them to have a change in mindset. And that is a call to action as well. So if you're really clear you building that message, your presentation, if you're really clear on what your call to action is, it's going to make it so much easier for you preparing, and it's gonna make it so clear for your listeners.
Pete Mohr 00:25
Hey, it's Pete and welcome to another edition of the simplifying entrepreneurship podcast. This series designed to help you change your entrepreneurial worries and wants into wins by providing the tips and tools that will help you cut through the chaos and create clarity using systems that will transform your business and life as a leader. Today, I had the opportunity to speak with Jenny Laughlin, her and her dad, Joel Weldon, a Hall of Fame speaker worked together to better train leaders and entrepreneurs and people who are looking to get up on stage or even to do presentations for their own teams, and make them better speakers. So she is truly an authority on the topic here of the day. And we're going to talk about the three things that leaders overlook when they communicate. I'm excited for the upcoming conversation here. I hope you are too. We'll dig right into it. And I'll see you on the other side. Hey, Jenny, it's great to see you. And welcome to the simplifying entrepreneurship podcast.
Jenny Locklin 01:30
Hi, it’s nice to be here. Nice to see you.
Pete Mohr 01:33
Absolutely. It's been a while I have had a wonderful experience working with Jenny and her dad Joel, with the ultimate speaking system, and really wanted to bring Jenny on here today to be able to impart some knowledge on speaking and talking. It's such an important part of leadership, isn't it, Jenny?
Jenny Locklin 01:57
Oh, yeah. You can never escape it right? Oh,
Pete Mohr 01:59
gosh, yeah, it's just pretty much a daily thing for leaders and entrepreneurs. And today we're going to tackle a topic, which is, what are the three things that leaders overlook when they communicate communication is just such an important piece of leadership? We're always selling, right? Whether we're selling internally or externally, we're communicating with our team, we're communicating all around us to make a better business. And what are your thoughts, Jenny, on the three things that leaders often overlook? When they communicate? What are they doing wrong?
Jenny Locklin 02:32
Well, you know, that's a great question. And I think that so often, the myth is, you know, that you need to share your wine, share your personal story. And, and that's how you connect, which is absolutely true that that you do want to share that. But I think the biggest problem that many speakers have is they think of what is important to them, and they want to tell about their story, when really most audiences are listeners, they might not know you very well. And at that point, I need to say it, they don't really care about you, yet. They care about what you can do for them. I mean, that's the honest truth with all of us. What can you do for me? And so I think the biggest challenge or problem that a lot of speakers have is they make it about themselves. And that's where also where people get nervous. You hear so often people I get so nervous, well, you're thinking about yourself, it's kind of like, well, it's not just that easy to just take the focus off me and put it on the audience. But it actually is when you start really thinking about what does this listener need to hear? What can benefit them? How can I make my experience help them instead of opening with me and my story and how I got here. And here's my bio, and here's my credential. So I guess that would be number one.
Pete Mohr 03:58
Yeah, it's the two letter word to the three letter word. Right. Not me and more about you. Yeah, you as a magic word, isn't it? From a speaker perspective? I mean, from the listener, it's about me, but from the speaker, it's about you.
Jenny Locklin 04:14
And as you know, he anytime you say you, as opposed to I you're connecting, so you are going to learn so many great ideas, or you are going to feel so much more excited at the end of this as opposed to I'm so happy to be here with him. I'm so Exactly. So that's number one. I would say another thing is that they overlook the audience. Meaning so often you'll hear someone say, Well, you know who the audience is. They're business owners, you know, but business owners I mean, are they men? Are they women? Are they new business owners? Are they what kind of business are they in? We have people that are like, well, I'm speaking to, ya know, my audience. Of course, I know my audience. They're doctors. I mean, that could be Like, okay, Are they an ER doctor? Are they a veterinarian? Or the gynecologist? Or are they just like someone who has a doctorate? I mean, those are all doctors. Yeah, so I made that mistake. One time, I was told I was speaking to seniors. So I was like, Oh, you know, and I got on my, like, I fell in couldn't get up jokes. And so then I show up. And it's seniors, like, high school seniors. That would you really want to ask specifically, you can never ask too many questions about the audience.
Pete Mohr 05:42
I love that. And from that perspective, when you're asking about the audience, I mean, I look at that as getting in their mindset, too, right? You not only need to know demographically who they are, but you need to really understand about their mindset. And from your perspective, I use the words worries and wants, what are their worries and wants? And I know from your language, you guys often use needs fears and victories. Yeah. Yeah. And I think it's so important to dig do that deep work before you're actually laying out that communication, whether it's communicating orally or written communication, right? It's all communication. The work that you're talking about here is the same, you know, whether you're speaking orally or whether you're writing something, you need to do that work, you need to know your audience.
Jenny Locklin 06:34
Exactly. And that's so true about getting into their head, and not just saying it was helps you, the speaker, of course, prepare, have a much better message. Yeah. And then when you verbally say that to the listeners, you know, you're probably concerned about or maybe you're worried about XYZ, and then it tells them, you know, you've done your homework, you're connecting, you're in their world, and it makes such a difference.
Pete Mohr 07:03
Yeah, it does. That's great. Why don't you give us one more?
Jenny Locklin 07:06
Okay, so we have the first one was, it's all about me, and they don't really open with talking about their audience. The second one was, you know, really knowing the the needs fears and victories of the audience. Yeah. And then the third one would be a call to action is a really easy one for you to think of. Because you have to think to yourself, what do you want them to do? I mean, sometimes you want them to buy something, sometimes you want them to go to somewhere, make an appointment. But you know, making that really clear. And sometimes it's not something where they buy something, or go somewhere, but it's, maybe you want them to think something, you want them to have a change in mindset. And that is a call to action as well. So if you're really clear, you building that message, your presentation, if you're really clear on what your call to action is, it's gonna make it so much easier for you preparing, and it's gonna make it so clear for your listener.
Pete Mohr 08:08
Yeah, the clarity gives them the confidence to actually move ahead and do what it is you need them to do. But, you know, if you don't outline what you need them to do, then they're mumble jumbled about what's going on and half the time, it's an inconvenience for them to actually go ahead and do and so they don't
Jenny Locklin 08:28
write, and how often have you listened to a speaker and you're done speaking and you go, that was just too clear. That was just too simple. They do that too easy to follow? I mean, never right. And so what what am I supposed to do? or What did he mean by that? Or where did she tell me to go? It's never too simple.
Pete Mohr 08:51
It's never too simple. I mean, this is the simplifying entrepreneurship podcast, right? So I'm a believer in that for sure. Well, thanks. Thanks so much, Jenny, for sharing those three wonderful tips that will help leaders communicate better. I think that's really some core stuff there. But stuff that's often overlooked, you know, so that's wonderful. And what I wanted to do here now was to just kind of get your information. So anybody that wants to reach out to you, Jenny, and understand more about what you do, how you do it, and all about your organization and speaking business, why don't you tell them about that?
Jenny Locklin 09:33
Sure. You can go to www.ultimatespeaker.com
Pete Mohr 09:41
That's awesome, Jenny, thanks so much. And I really appreciate the time you spent with us here on simplifying entrepreneurship podcast. And I'm so thankful that we're going to be able to have you on for another episode in the near future and looking forward to that one. Yeah, as well. Yeah, make it a great day. Okay. Make it a great day. Good bye for now. Thanks for spending some time with me here on the simplifying entrepreneurship podcast. Think about how you can apply today's simplifying entrepreneurship topic of better speaking. And those things that leaders overlook when they communicate. How can you put it into action? How can you make it an even better conversation next time? You know, the three things that we talked about where the talk is not about you, it's about them. Understand your audience, really understand your audience. And don't forget the call of action. Think about the last time that you gave a presentation or any of these pieces missing? Or maybe could you have done a better job on any of these pieces. Think about that, pull it out next time you have a presentation to make. I hope you enjoyed that chat with Jenny and I'm so happy that she's going to be joining us again on another episode in the near future. So stay tuned to that if you like this one. If you like the podcast, please share it with your friends, invite them to listen, I'd really appreciate it. You know for more information on my coaching and leader programs, visit www.Mohr.Coach or email me directly at Pete Mohr coach, and until next time, make it a great day.
11:33
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